Enchantment Blogger Guidelines
(Because blogging is about promotion; showcasing the magic, enticing visitors, and inspiring your audience to attend!)
As an Enchantment blogger, you play a key role in sharing the beauty and creativity of our event with the world. Your goal is to promote the event, showcase the designers, and reach as many followers as possible across your platforms. Please review the guidelines below so we can work together to make each round of Enchantment an incredible success:
Your Role in Promoting Enchantment
- Showcase at least 6 different stores each round, in a minimum of 3 blog or social posts. Your first post should go live within one week of setup to help build early excitement. Please read about our blogger trophies so you are not blindsided at the end of the event.
- Create engaging, story-driven posts that reflect the fairytale or fantasy theme for the current round. Take time to familiarize yourself with the theme before the event opens to create truly magical content.
- Before the event opens post the Enchantment poster along with all the necessary links on your social media.
Highlighting Our Designers
- Always credit designers using their full store names in your posts, descriptions, and images – no abbreviations.
- On Flickr and your personal blog, tag “Enchantment” so your work is easy to find and share.
- Include the following details in all event-related posts on at least one of your platforms (blog, Flickr, Instagram, Facebook, etc.):
- Event Name
- Dates of the Current Round (include pre-opening dates for previews)
- Event Landmark Link (share once it’s public)
- Full Store Names in Credits
Maximizing Visibility
- Upload all images to Flickr, tag them with “Enchantment”, and add them to the Enchantment Flickr group..
- Share your posts in Flickr groups and social platforms: promotion is key to attracting visitors and driving engagement.
- Include a direct link to your blog post and/or the Enchantment website in your image or post descriptions to make it easy for viewers to explore further.
Delivering Complete Content
- Only upload finished posts: “Credits Coming Soon” placeholders aren’t acceptable. Complete your post fully before adding it to Flickr.
- Submit a blog report for every post you create. This helps us and designers to track your contributions and ensures your work gets noticed.
Access to Items
- All blog packs will be made available in the Blogger Room during setup.
- Please do not contact designers directly for items unless you have an established, ongoing relationship with them.
Amplify Your Reach
- Your posts will be syndicated on the official Enchantment website and across all Enchantment social media channels, giving your work greater visibility.
- We regularly select an Image of the Day from the Flickr group pool to showcase across all Enchantment platforms; a great opportunity for extra exposure!
Want to Join the Blogger Team?
We’re always excited to welcome new creators and storytellers!
Apply here: [Blogger Application Page]